Roll-A-Cover Transforms Café Benelux Rooftop into a Year-Round Destination in Downtown Milwaukee

At Roll-A-Cover, we’re thrilled to announce another exciting project that’s redefining rooftop experiences—this time right in the heart of Milwaukee. Café Benelux, located at 346 N. Broadway in the city’s vibrant Historic Third Ward, is getting a stunning upgrade just in time for summer: a custom Roll-A-Cover retractable glass enclosure. Viewpoint Enclosures, a Chicago company, designed this enclosure and will also install it. It’s poised to elevate rooftop dining and entertaining like never before.

A First-of-Its-Kind Rooftop Enclosure in Milwaukee

Long celebrated for its panoramic views and open-air ambiance, the Café Benelux rooftop has always been a staple for locals and visitors. But this year, Lowlands Group, the team behind the beloved café, is taking the rooftop experience to the next level. The southern third of the rooftop will now feature a state-of-the-art retractable glass system by Roll-A-Cover—the first of its kind in Milwaukee.

This new enclosure replaces the seasonal heated tent with a sleek, accordion-style structure that slides open from east to west. Designed in collaboration with The Kubala Washatko Architects, the system allows for maximum flexibility: diners can bask in fresh air and sunshine when the weather is perfect and stay warm and dry during Milwaukee’s unpredictable winters.

Comfort and Versatility, All Year Long

Roll-A-Cover’s retractable system gives Café Benelux full control over its rooftop climate. Whether it’s snowing in January or sunny in July, the rooftop is now a versatile, all-season venue. From casual brunches to private events—like weddings, corporate parties, and milestone celebrations—this space can now host unforgettable experiences no matter what the forecast says.

Eric Wagner, owner of Lowlands Group, shared the vision behind the project for an article in On Milwaukee: “This rooftop reno is about creating a space that’s as inviting and enjoyable in inclement winter as it is in summer. Whether you’re here for a casual bite or a special occasion, we want to make sure our guests have a memorable experience year-round.”

An Elevated Standard for Rooftop Dining

We at Roll-A-Cover are proud to be a part of Café Benelux’s evolution. This installation enhances the aesthetic and functionality of the space. It also sets a new standard for how Midwestern rooftops can be enjoyed year-round. The retractable enclosure is the perfect solution for establishments seeking to make the most of their outdoor real estate without sacrificing guest comfort.

As this beautiful transformation opens to the public this May, we look forward to seeing Milwaukee enjoy this iconic space in every season.

Interested in transforming your rooftop or outdoor space? Contact Roll-A-Cover for a design and a quote!
p: (203) 393-7292
e: sales@rollacover.com