‘Roll-A-Cover Uncovered’: Magnifico’s Ice Cream

Every Wednesday, ‘Roll-A-Cover Uncovered’ spotlights a favorite Roll-A-Cover project.

East Brunswick, NJ – In honor of this humid and hot week in the Northeast, the Roll-A-Cover staff decided to make the Magnifico’s Ice Cream retractable room this week’s “Roll-A-Cover Uncovered.” Located in East Brunswick, NJ, just outside of New York City, Magnifico’s has been the perfect little ice cream shop since 1981. Its walk-up windows are protected by its Roll-A-Cover retractable enclosure, ensuring that its patrons can get their favorite ice cream even when the weather is inclement! It is an oldie of Roll-A-Covers, but a ‘tasty’ one! This particular Roll-A-Cover enclosure is a 4-bay lean-to. The wonderful Gary Magnifico, Owner of Magnifico’s, said, “Roll-A-Cover has increased my ice cream business by over 50 percent on inclement days.” He added, “It probably was the best investment I have ever made for my business.” That is exactly what we at Roll-A-Cover want for our customers! If you are in the area and are craving the perfect ice cream to cool you down in these extremely hot temperatures, we recommend one of Magnifico’s fabulous soft-serve flavors, but really, you can’t go wrong with any cone!